Brief:
Motivate my mum to stay off the cigarettes, after quitting smoking.
Solution:
Motivational Typebacco is a series of cigarette boxes
I send to my mum to help her stay off the smokes.
The grey box is sent to her after being off cigarettes for
1 year, the pink 2 years off, and the yellow 3 years.
Inside each box there are 10 cigarettes and the tobacco within each one has been arranged into a typographical language that motivates my mum with things she can have 'better' or 'more' of now cigarettes don't gobble up cash.
When I send these gifts to my mum, I hope it not only keeps
her going but shows those who are quitting that the people
you are closest to do appreciate your efforts.
Handmade typeface