John Lewis Brief:

Create an inspiring, inventive, conceptually relevant and eye catching display for John Lewis’ flagship Oxford Street store for the Autumn season, that reshapes expectations of what shop windows do and can be, but

keeps product firmly at its heart.

Solution:

Lewis Lodges is a pop-up homeless shelter which will

be built into the Oxford Street John Lewis window display, providing a bed, comfort and offering life solutions,

including job opportunities to some of London’s vast homeless community.

John Lewis customers are intrinsically involved with

the initiative, receiving Lewis Lodge coins with certain purchases that can be given to homeless people,

entitling them to book a stay.

This concept is a visual and practical articulation

of the John Lewis commitment to ethical business, demonstrating solidarity between themselves, their customers and a growing homeless community that

has doubled in size since 2010.