Brief:

Reduce the amount of

Problem Gamblers in the UK.

Problem:

Gambling is a serious issue in the UK. There are currently 450,000 problem gamblers in the UK alone,  a 90,000 increase

in the last 3 years.

Insight:

Throwing away your lost betting slip has become almost passive, with little or no affect on the average gambler. If losing a bet felt more real, then less people will be inclined to chase their losses.

Solution:

A smart bin that sits inside betting shops (The Could Have Bin). Depending on how much your bet costs, bookies will ask you to use

a yellow, blue or red betting slip.

As you throw away your losing slip (you probably have lost) the bin recognises the colour and activates a screen on the front that looks like the inside of the bin. Instead of the screen playing your slip falling in the bin, it plays what you have 'really thrown away' i.e. lunch, a new pair of shoes or even a holiday.

The solution aims to stop the innocent gamblers from developing a gambling addiction by making a loss feel more real, and more than just binning a piece of paper.

When thrown away, these different coloured betting slips trigger a colour sensor in the bin, that plays the correct video.